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DeAnna McIntosh, Retail Consultant, Diversify Retail
Behind The Initiative

Meet DeAnna

“This initiative is a path forward for open conversation, self-reflection, and most importantly, strategic action to increase diversity in all facets of our industry.”

DeAnna McIntosh is a trend-setting, results-driven Retail Consultant with 14+ years of experience helping brands drive sales, conversion, productivity, innovation, and engagement.

With a strong eye for design and years of corporate merchandising experience, she has launched numerous products into retail and e-commerce platforms – with one of the most notable being the Chico’s No Iron Linen Collection, driving a $1M incremental sales increase and is now a multi-million dollar program.  DeAnna also curated the first ever “shop local” assortment initiative at Office Depot, merchandising 10+ local Austin, Texas brands inside the 13 area stores, including consumer favorites Epic Provisions and Chameleon Coffee.

DeAnna is the Founder and Global Retail + E-commerce Consultant at The Affinity Group International, where she is an International liaison facilitating profitable partnerships between indie brands and boutiques and the greater retail industry.

Her work is instrumental in moving the retail industry forward through strategically building and elevating the indie retail economy in both developed and emerging markets.

Passionate about innovating the retail experience at all stages of business development, DeAnna collaborated with other Retail Consultants to launch the Retailing Evolved community. Inside, she teaches indie brands and boutiques the same merchandising strategies used inside the billion dollar brands she’s worked for.

After the senseless murder of George Floyd, and seeing the awakening of retail companies to their own lack of diversity, DeAnna launched to connect two communities she loves – the retail community and the communities of color.

DeAnna is a Thought Leader and Change Maker, often called upon to speak and inspire audiences that the future that retail is in their grasp.

She is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency. DeAnna and her team will bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one.

Her motto is “Retail Is Not Dead.  It Has Evolved” – and she proves that every single day through her work to transform the retail industry.
DeAnna McIntosh, Retail Consultant, Diversify Retail
A Path Forward

Our Industry Is Changing.

And you have to admit, it's long overdue. The Coronavirus was the first blow, and the Black Lives Matter movement is the second awakening. Consumers are calling for a level of transparency deeper than ever before. How will your company show up?

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Let's Discuss How We Can Achieve Transformational Change Together.