“This initiative is a path forward for open conversation, self-reflection, and most importantly, strategic action to increase diversity in all facets of our industry.”
DeAnna McIntosh is a trend-setting, results-driven Retail Consultant with 14+ years of experience helping brands drive sales, conversion, productivity, innovation, and engagement.
With a strong eye for design and years of corporate merchandising experience, she has launched numerous products into retail and e-commerce platforms – with one of the most notable being the Chico’s No Iron Linen Collection, driving a $1M incremental sales increase and is now a multi-million dollar program. DeAnna also curated the first ever “shop local” assortment initiative at Office Depot, merchandising 10+ local Austin, Texas brands inside the 13 area stores, including consumer favorites Epic Provisions and Chameleon Coffee.
DeAnna is the Founder and Global Retail + E-commerce Consultant at The Affinity Group International, where she is an International liaison facilitating profitable partnerships between indie brands and boutiques and the greater retail industry.
Her work is instrumental in moving the retail industry forward through strategically building and elevating the indie retail economy in both developed and emerging markets.
Passionate about innovating the retail experience at all stages of business development, DeAnna collaborated with other Retail Consultants to launch the Retailing Evolved community. Inside, she teaches indie brands and boutiques the same merchandising strategies used inside the billion dollar brands she’s worked for.
After the senseless murder of George Floyd, and seeing the awakening of retail companies to their own lack of diversity, DeAnna launched DiversifyRetail.com to connect two communities she loves – the retail community and the communities of color.
DeAnna is a Thought Leader and Change Maker, often called upon to speak and inspire audiences that the future that retail is in their grasp. She is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency. DeAnna and her team will bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one.
Her motto is “Retail Is Not Dead. It Has Evolved” – and she proves that every single day through her work to transform the retail industry.
A Path Forward
Our Industry Is Changing.
And you have to admit, it's long overdue. The Coronavirus was the first blow, and the Black Lives Matter movement is the second awakening. Consumers are calling for a level of transparency deeper than ever before. How will your company show up?Let's Talk About It
I worked with DeAnna when she was a Merchant at Chico's FAS and we were one of the key suppliers. DeAnna has clearly demonstrated her professionalism during our collaboration. She has been open to new ideas, willing to explore win-win solutions, not only solving problems but at the same time creating values to both parties. I personally look forward to having a chance to work with her again.
DeAnna is a hard and thoughtful worker who loves diving into data fearlessly. She is design savvy, fun to work with, and not afraid to bring new ideas and insights to the table. At Capital, she helped us establish data-informed product development targets to make sure that we were bring the right mix of products to our next launch. She also explored trends in the industry, reaching out to customers and travelling to trade markets to keep the pulse of styles and designs that are relevant to our company. Her varied work experiences and blend of fashion/style interest with data/numbers insights makes her a unique asset to any team, and I would definitely work with her again!
I worked with DeAnna at Chico's FAS where was was the Merchant of Woven Tops. I found DeAnna to be a very strong merchant and business woman. She was frequently utilized to teach and train the merchandising team on system functionality and best practices and was a great resource. She had a strong work ethic and was a trusted and respected member of the team. DeAnna did the work of 2-3 people in reality many times. I also know she is very entrepreneurial and creative, traits which are great to possess! DeAnna excels at what she does!
DeAnna was the most detailed, proactive and positive person I have ever had work for me. To say she was critical to the business’ success is an understatement. Anybody who has the pleasure of her on their team is truly fortunate.